Stream is an extraordinary event that breaks the mold. Organized by the agency holding group, WPP, where it brings together the brightest minds and emerging talents in the industry, offering a glimpse into their inner thoughts. What sets it apart is the absence of a fixed agenda. Instead, it’s a blank canvas where you can freely explore the topics that captivate your interest. It’s like an intellectual playground, where ideas roam free and conversations unfold spontaneously, guided by the collective imagination of the participants.

This year’s Stream, which was held at the Hyatt Regency Bali on 5th to 7th July 2023, witnessed Emtek’s enthusiastic participation as we took the excitement to new heights with the introduction of an exciting booth activation. We showcased an interactive Vidio Quiz, which was a part of Vidio Games inventory, captivating the attention of all of our booth visitors. This engaging quiz contains a collection of Whisper and Vidio knowledge questions, offering visitors the chance to test their understanding and fully immerse themselves in an interactive and enriching experience.

Emtek also held an insightful session with Sutanto Hartono (Managing Director of Emtek), Desy Bachir (CMO of Samara Group), and Patrick Effendy (CEO of Majelis Lucu Indonesia),  highlighted how digital platforms have revolutionized content consumption while acknowledging the enduring appeal of local content. They stressed the value of shorter content pieces as both a monetization opportunity and a complement to long-form content. Success in this dynamic environment depends on creating relatable small content that effectively captures the essence of the target audience, requiring a keen understanding of evolving preferences and consistent production of sought-after content.

In another Emtek discussion, we had Desy Bachir (CMO of Samara Grup), Evanggala Rasuli (GM Marketing of Emtek Digital), and Fikar Kusuma (VP Sales of SCM) sharing insights on reaching a million audiences through offline events. They highlighted the importance of in-person experiences in the industry. Key factors to consider are insights from IP owners and assessing audience saturation. Brands can achieve this goal by creating their own events or collaborating with existing IPs. It requires compelling value propositions, robust marketing efforts, strategic partnerships, and creating unique and memorable experiences for positive word-of-mouth. By focusing on these points, brands can increase their chances of reaching a substantial audience.

WPP Stream remains at the forefront of innovation, creating an atmosphere that nurtures ideas and drives industry transformation. Emtek’s participation in this event not only heightened the excitement but also demonstrated their deep commitment to exploring the possibilities of local content. Emtek was thrilled to be part of Stream, where industry players shine by breaking molds and fostering innovation. To underscore the importance of local content, we are actively embracing exploration through various activities. WPP Stream has undoubtedly offered the industry an inspiring creative journey, shaping its future in remarkable ways.