Vidio’s success in Indonesian streaming market leads to recognition from Fast Company as a top innovator in Asia-PacificMarch 29, 2023
Vidio’s success has not gone unnoticed, as the company was recently recognized by Fast Company as one of the Most Innovative Companies in the Asia-Pacific region for 2023. The article cites Vidio’s ability to tailor its streaming service to the Indonesian market by offering localized content and viewer-specific subscription tiers. The recognition is a testament to Vidio’s commitment to innovation and its ability to stand out in a crowded market by understanding the needs and preferences of its viewers.
Vidio has been able to capture the hearts and minds of local viewers with its tailored content and subscription tiers. While giants like Netflix and Disney have been eyeing the Asia Pacific region for growth, Vidio has established itself as a leader in Indonesia, Southeast Asia’s most populous country with 270 million people.
One of the ways Vidio has succeeded in the Indonesian market is by producing original Indonesian series and broadcasting live sports. With the streaming rights for the English Premier League and the 2022 World Cup, Vidio has become a go-to destination for sports fans. Additionally, the company has funded 37 original Indonesian shows in 2022 and has 40 more in 2023. This investment in local content has helped Vidio build a strong following and establish itself as a trusted source for Indonesian viewers.
Another key factor in Vidio’s success is its viewer-specific subscription tiers. By offering different tiers based on the content viewers are seeking and the devices they’re using, Vidio has made it easy for viewers to find the content they love and enjoy it on their preferred device. This approach has helped Vidio appeal to all kinds of viewers, from those seeking local dramas to sports fans looking for live matches.
Overall, Vidio’s success in Indonesia is a testament to the power of localized content and viewer-specific subscription tiers. By catering to the unique tastes and preferences of Indonesian viewers, Vidio has been able to carve out a niche in a highly competitive market and hold off competition from global giants like Netflix and Disney. As the company continues to invest in local content and expand its subscription offerings, it’s likely that Vidio will continue to be a dominant force in the Indonesian streaming market for years to come.