The Emtek Digital Outlook 2024 event was a remarkable gathering of advertisers and industry leaders, where insights into cutting-edge innovation, the future of content, and valuable Ramadan marketing strategies were shared. Mutia Nandika, the Group Sales & Marketing Director of Emtek, warmly welcomed the attendees, setting the stage for a day filled with knowledge and innovation.

This event was divided into three thrilling themes:

Update and Innovation

The session started with Monika Rudijono, Managing Director of Vidio, discussing how Vidio has been delivering carefully selected content to a high-quality audience for several years and has built extensive content libraries.Then, Tommy Sullivan, CTO of Vidio, introduced the audience to ” Vidio’s Contextual Targeting through Machine Learning.” This was like a sneak peek into the future where content gets personal with a dash of high-tech magic.

Next up was Steve Christian, CEO of  KapanLagi Youniverse, talking about why news media is important and the updates on the successful KLY’s game-changer, Maverick, their new experience of reading news. Adam Saputra, KLY’s VP Marketing Communication, brought the house down with the news of the Youniverse App’s launch in October 2023. Also, the scoop on KLY’s 2024 community-building plans was the cherry on top.

The Future of Content

The event featured an engaging panel discussion on KLY’s high-quality content, how readers perceive it, and why brand trust matters. We had guests speaker – Dody Siregar, the General Manager of Carat, dentsu Indonesia; Damai Argakasih Lazuardinur, the Head of Digital & Omnichannel Marketing of Sidomuncul; and the discussion led by Cahyanto Arie, the Head of Product Strategy & Growth of KapanLagi Youniverse. They delved into the secrets of high-quality content for brand, how digital madia helping brand to make a successful campaign, and building trust between media, brand, and agency.

A fireside chat hosted by Vidio revealed how they’re stepping up their original series game, featuring their upcoming gem, “Cinta Pertama.” Dian Lasvita Dwiyanti, the VP Original Production of Vidio, and cast members Al Ghazali and Yasmin Napper spilled the beans on what sets Vidio’s series apart.

Ramadan Insights

With Ramadan around the corner, the event’s focus shifted to “Digitally Embracing an Offline Ramadan.” Tengku Muhammad Rizaldi, Emtek Digital’s Head of Sales, along with guest speakers Tri Sadewi, Senior Demand Facilitations Director at Magnite Indonesia, and Karima Alatas, Programmatic & Media Manager at Nestle Indonesia, the discussion was about audience engagement during Ramadan. They also let us in on the Ramadan peak hours, top-performing personas, and shared some campaign success stories. A valuable Ramadan marketing insight we couldn’t resist.

After that, Santi Sagita, VP Sales at Emtek Digital, and Oktavianus Winarto, the VP Sales, walked us through Emtek Digital’s 2024 Ramadan Solutions. It was like getting a sneak peek into a treasure chest of opportunities for the upcoming Ramadan.

In conclusion, the Emtek Digital Outlook 2024 event offered an insights and discoveries that are certain to influence the advertising landscape. With a focus on cutting-edge innovations, the future of content, and the strategic application of Ramadan marketing insights, this event has left a lasting impact.

We look forward to sharing more enlightening perspectives in our future gatherings. The digital realm is ever-evolving, and we are committed to guiding you through its exciting twists and turns. Stay tuned for more valuable insights, and keep exploring the digital landscape. Until next time, onwards and upwards!