Realme: Driving traffic to GT Neo 2 launch event using overlay banner

One of the major Android-based smartphone developer companies worked with Emtek Digital on a campaign that earned it a 52 percent uplift compared to the average CTR in the same industry.

The Story

Realme is a Chinese smartphone brand that was founded in May 2018. It provides powerful and stylish smartphones to young consumers at affordable prices. Realme has quickly gained popularity, especially in Southeast Asia and India, and has expanded to over 60 markets globally.

The Goal

RealMe partnered with Emtek Digital to advertise their product, GT Neo 2 to their targeted audiences.

The Solution

RealMe has partnered with Emtek Digital to promote their product, the GT Neo 2, and reach their intended audience. The objective of this partnership is to raise awareness of the product and promote its benefits to potential customers.

To create a significant campaign, RealMe wanted to enhance their product’s strength to be exhibited to their targeted consumer groups: empowered women, entertainment enthusiasts, and the provider.

The Results

RealMe’s advertisement with segment targeting achieved a 52 percent uplift compared to the average CTR in the same industry, including the following: