Telkomsel: Raising awareness towards Ramadan special package using video- and banner-formatted ads

Emtek Digital worked with the biggest telecommunications company in Indonesia on a campaign that resulted in an impressive 373% uplift in click-through rate compared to the industry average.

The Story

Telkomsel is one of the biggest mobile phone company in Indonesia. It was started in 1995 as a partnership between Indonesian and Singaporean companies. It quickly became the leader in the industry and went public in 2001. It now has over 171 million customers and provides a variety of services such as internet, banking, and mobile entertainment.

The Goal

During the month of Ramadan, Telkomsel joined forces with Emtek Digital to advertise a special package that included internet data for streaming on over-the-top (OTT) platforms. The partnership aimed to position the bundle as a budget-friendly and practical solution for people to spend their time during the religious period.

“Our satisfaction with the collaboration with Emtek Digital stems from successfully driving our target audience to purchase the “Telkomsel’s Ramadhan Surprise Deal” data package.”

Telkomsel Team

The Solution

Telkomsel carefully chose the appropiate to advertise their campaign and reach their desired audience. The company leveraged a range of ad formats provided by Vidio, such as pause ads, overlays, prerolls, middle banners, leaderboards and top banners, to capture the attention of groups 25-34, as well as both male and female demographics within the 18-24 age range.
The campaign was a brief but impactfl one-day effort that gave Telkomsel the opportunity to raise brand awareness among its targeted audiences.

The Results

The campaign, which lasted just one day and utilized segment targeting, yielded a 373% click-through rate (CTR) higher than industry standards. Some factors that contributed to this remarkable success include: