Samsung: Reaching existing users through KLY banners to Samsung A12

Emtek Digital worked with some of the top Android-based smartphone developer companies in the world on a campaign that resulted in an impressive 323% uplift in click-through rate compared to the average in the industry.

The Story

Founded in 1969, Samsung Electronics is one of the largest technology companies in the world and produces a wide range of consumer electronics, including smartphones, tablets, laptops, TVs, and home appliances.

The Goal

Samsung partnered with Emtek Digital to market their product, the Samsung A12, with a focus on reaching their existing customers.


“With Emtek Digital’s powerful EMpower capability, we are confident that our client’s best product, Samsung Galaxy A12, can effectively target the right audience.”

Syifa Nurul Faidah, Digital Group Head of Mindshare

The Solution

To make the most of their campaign, Samsung carefully selected the right channels to reach their target audience. By using the KLY network and a variety of ad formats such as puller, mobile masthead, headline grow, bottom frame, and medium rectangle, the company was able to capture the attention of Samsung users, music lovers, gamers, and entertainment enthusiasts.

The Results

With segment targeting, Samsung’s advertisement experienced a 323% increase in CTR compared to industry averages, and some of the factors that contributed to this success include: