Resorts World Sentosa: Promoting Universal Studio Singapore’s Chinese New Year Campaign through KLY Network

Emtek Digital worked with one of the leading travel destinations in Singapore, resulting in a 213% CTR uplift.

The Story

Resorts World Sentosa (RWS) is an integrated resort on Sentosa Island, off the southern coast of Singapore. It features the second casino in Singapore, Universal Studios Singapore (the first in Southeast Asia), Adventure Cove Waterpark, and the S.E.A. Aquarium, the second-largest oceanarium in the world.

The Goal

Resorts World Sentosa was designed to attract tourists globally, and it’s now a top destination in Singapore with over 20 million annual visitors. They partnered with Emtek Digital to entice Indonesia’s affluent millennials and Gen Xers for the Chinese New Year holidays.

The Solution

Resorts World Sentosa partnered with Emtek Digital for an advertising campaign on the KLY network, aiming at an audience comprising individuals aged 35-44, affluent couples, parents, and those passionate about travel. To attain the campaign’s desired goals, the KLY network was utilized for campaign execution, incorporating various inventory such as mastheads and pullers. This approach ensures the accessibility of the targeted audience, allowing them to receive information about this promotion.

The Results

By effectively targeting audiences on the KLY network, the campaign achieved a remarkable uplift of 213% compared to the average CTR performance in the same industry. This achievement is also includes: