Mitsubishi Motors: Increasing Xpander’s awareness through the utilization of pre-roll and mid-roll inventory

A collaboration between a leading automotive company and Emtek Digital resulted in a 154% uplift in click-through rate which is higher than the industry average.

The Story

Mitsubishi Motors is a Japanese multinational automotive manufacturer headquartered in Minato, Tokyo, Japan. Mitsubishi Motors was founded in 1917 as a shipbuilding division of Mitsubishi Heavy Industries. Mitsubishi Motors has since become one of the largest automakers in Japan, and it produces a wide range of vehicles, including cars, trucks, buses, and SUVs. In recent years, Mitsubishi Motors has focused on developing more fuel-efficient and environmentally friendly vehicles.

The Goal

Collaborated on an advertising campaign to promote the Mitsubishi Xpander with Emtek Digital, campaign aimed to educate potential customers about the car’s features and benefits, and to increase brand awareness in order to drive sales.

The Solution

Mitsubishi Motors and Emtek Digital partnered to launch an advertising campaign to reach specific consumer groups, such as photo and video enthusiasts, men’s hobbies, bike and auto purchasers, and individuals aged 25-44. The campaign ran for 23 days on Vidio and OTT streaming platforms, and featured 15 seconds video ads in the pre-roll and mid-roll formats.

The Results

With segment targeting, Mitsubishi Motor’s advertisement experienced a 154% increase in CTR compared to industry averages, and some of the factors that contributed to this success include: