KapanLagi Buka Bareng Volume 3: A Massive Hybrid Event for Ngabuburit and Iftar Experience
A Powerful Way for Businesses to Build Brand Connection with Consumer
The month of Ramadan is a special time for Muslims around the world, where they fast during the day and break their fast at sunset. It is also a time for community gatherings, where families and friends come together to celebrate Iftar, the breaking of the fast. However, with the ongoing pandemic, the traditional way of celebrating Ramadan has been disrupted. In response, many events have gone hybrid, combining both offline and online activities to provide a safe and engaging experience for attendees.
Winning The Hearts of Indonesian with KLBB
KapanLagi Buka Bareng (KLBB) Vol. 3 is a great example of a successful hybrid event during Ramadan, providing a unique and memorable Ngabuburit and Iftar experience for its attendees, both offline and online.
KLY, a digital media and entertainment company, has successfully presented their first massive hybrid event after two years of pandemic. The event was held from 18-24 April 2022, during the month of Ramadan.
The event’s success can be attributed to its ability to provide a fun and exciting atmosphere while adhering to the health and safety protocols. With the offline event held at Pulau Satu, Senayan Park Jakarta, and the online live streaming on Vidio, the event was able to reach a wider audience while ensuring the safety of everyone involved.
Moreover, the event’s focus on community gatherings and local businesses showcases the importance of supporting local communities during this challenging time.
The event was a combination of offline and online activities, with the main content being bazaar and entertainment. More than 24k visitors attended the event, which was held at Pulau Satu, Senayan Park Jakarta, while the online audience was able to watch the live streaming of the event on Vidio, which garnered more than 670k watchers.
Featuring daily music performances, stand-up comedy performances, and community gatherings from KapanLagi Korea and Fimela, to attract more visitors. These activities provided a fun and exciting atmosphere for the attendees to enjoy during their Ngabuburit and Iftar.
The final day, KLBB featured notable performances by Hifdzi Khoir, Mahalini, Hanin Dhiya, and Barasuara, who left a lasting impression as the big bang performers.
The bazaar, which was the main attraction of the event, showcased various local brands and products, giving visitors the opportunity to shop and support local businesses. The event also provided a platform for small businesses to showcase their products and services to a wider audience.
The Result
Overall, KLBB Vol. 3 was a huge success, providing a unique and memorable experience for both offline and online attendees. With 1,1 million plays on Vidio live streaming, the event was able to reach a wider audience, making it one of the biggest hybrid events in Indonesia.
As we move forward, we can expect more events to follow suit and adopt a hybrid format to provide engaging experiences while ensuring the safety of their attendees.