Ninja Xpress: Promoting logistic services with highly watchable preroll

A major logistics and courier company partnered with Emtek Digital on an advertising campaign that resulted in a 99% increase in CTR compared to the average for the same placement.

The Story

Ninja Van is a logistics company that delivers e-commerce orders in Southeast Asia. It was founded in 2014 in Singapore and now operates in many countries in the region. They focus on providing efficient, cost-effective, and customer-friendly deliveries, with the goal of making the delivery experience easy and convenient for customers.

The Goal

Ninja Van partnered with Emtek Digital to advertise their services and targeted online entrepreneurs to raise awareness of their delivery services. The goal of the campaign was to educate and inform online entrepreneurs about the benefits of using Ninja Van’s services and how they can help to improve the efficiency and customer experience of their e-commerce business. The partnership between Ninja Van and Emtek Digital aimed to achieve a significant increase in brand awareness and drive more business to the delivery company.

“We have confidence in the ability of our Gak Perlu Ribet campaign to successfully target the appropriate audience with the support of Emtek Digital’s robust EMpower capability.”

Andi Djoewarsa, CMO Ninja Xpress

The Solution

To establish a strong campaign, Ninja Express sought to highlight their brand and showcase it to their targeted consumer groups. The company collaborated with Emtek Digital on an advertising campaign to expand their brand awareness among their desired audience, including male and female, business and finance readers, individuals with average and high incomes, news readers, heavy internet users, and entrepreneur enthusiasts.

The Results

Ninja Express’s targeted advertising campaign on Vidio and OTT streaming platforms resulted in a 99% increase in click-through rate compared to the industry average for similar placements, and included the following: